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Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/350
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| Title: | The Appearance |
| Authors: | Farocki, Harun ( Directed by ) |
| Keywords: | Experimental
Image
Advertisement Strategy
DVD |
| Issue Date: | 1996 |
| Abstract: | The head of a Berlin advertising agency explains his proposed strategy to his potential client, a Danish optical company. The communication strategy that we ultimately came up with as a basis or any creative act or means of communication has three headings. The first is 'relevant, not arrogant'; the second, 'varied, not uniform'; and the third is, 'creative, not pushy'. These are essentially translations, strategic translations of your basic requirements and your analysis of the market, as well. |
| Description: | TRT - 40 min, Col, German with EST.
Call No – 700.8DOFI032
Accession No – M- 497.
Date - 20/02/2008 |
| URI: | http://hdl.handle.net/123456789/350 |
| Appears in Collections: | Documentary Film( Movie / Video )
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Files in This Item:
| File |
Description |
Size | Format |
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| Reference_Location.rtf | | 3Kb | RTF | View/Open |
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