[cr-india] [dx_india] AIR FM rises glorious from the ashes (fwd)

[Frederick Noronha]

Yet another from DX_India. FN

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AIR FM rises glorious from the ashes
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TIMES NEWS NETWORK [ FRIDAY, OCTOBER 04, 2002 12:31:56 AM ]

LUCKNOW: The Lucknow station of the All India Radio is all set to create 
history, by broadcasting live, the “Amit Kumar Nite” on October 5, to mark 
the second anniversary celebrations of the FM channel. It will be for the 
first time, since the start of radio broadcast, that a concert of a 
professional artist would be aired live on radio.
After the Amit Kumar Nite, which is being organised by a private agency, AIR 
Lucknow has plans to organise its own programmes and concerts and broadcast 
them live to its audience. A proposal to organise a concert of Bollywood 
artists at ‘Lucknow Mahotsav’ also exists.
The FM channel has been a grand success for AIR Lucknow, both in terms of 
revenue collection and in recapturing its urban audience. Launched in 
August, 2000, the revenue collection through advertisements crossed the 8 
digit figure in the first financial year itself. In 2001-2002 the revenue 
was tripled and is expected to increase three-fold in the current fiscal. In 
terms of ‘audience’, out of the roughly 2 crore listeners in the 80 
kilometre circle of the FM band, 83 per cent radio lovers listen the FM 
channel, according to an ‘audience research survey’ conducted by AIR 
recently. While 70 per cent of the rural population is already addicted to 
FM, 89 per cent of urban radio listeners prefer the AIR FM channel.
The satisfaction rate is 98 per cent too, according to the survey. While 95 
per cent of urban listeners were “satisfied” with the transmission and 
programmes, the 100 per cent listeners in the rural area found the FM 
channel “satisfactory”. However, two per cent of the urban population said 
that they were “partially” satisfied.
The most crucial factor, which has clicked for the FM channel in cities, is 
the “local-centric approach” and the “interactive programmes”. The people 
get to know — news and views — about their city in the News Capsules and can 
actually participate in the programmes being broadcast. This was the reason 
why the “Good Morning Lucknow” programme was an instant hit after its launch 
in June.
Director, AIR, Lucknow, Dr SK Grover, said that the quantity of 
“entertainment” is more in the FM channel, which gives it an edge over the 
other AIR channels, particularly in the cities. He said that while the main 
aims of AIR are to broadcast programmes with education, information and 
entertainment content, in the FM channel, the order has been reversed.
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Vividhbharti to go FM way soon

TIMES NEWS NETWORK [ FRIDAY, OCTOBER 04, 2002 12:28:21 AM ]
LUCKNOW: Emboldened by its successful venture with its “FM channel”, the 
Lucknow station of the All India Radio is now planning to air its 
Vividhbharti service also, through “Frequency Modulation” or the (FM) band.
This technological switch-over, which will be completed in the current 
five-year plan, will drastically improve the quality of transmission and 
listeners would receive more sophisticated and refined “stereophonic” voice 
on their radios.

Warm Regards,
Alokesh Gupta,
New Delhi, India.

Phone # 0091-11-6177277




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