[cr-india]AIR to sell airtime on old MW & FM transmitters

[sajan venniyoor]

Here's something along the lines I had written about earlier:

Sajan.

AIR to sell airtime on phased out Medium Wave and FM 
transmitters
Vinod Behl , July 04, 03

All India Radio has decided to sell airtime on its old Medium Wave 
and FM transmitters that are on the verge of being phased out. 
About 20 such transmitters are to be phased out by AIR in 2 years 
time.
Under the new policy initiated by Prasar Bharati, AIR is giving 
airtime to non-commercial institutes, government departments, 
Universities, NGOs on 1 KW capacity MW transmitters and 5 KW 
capacity FM transmitters, managed and operated by it.
According to the policy guidelines, sale of airtime is to be done 
for one year on first come first served basis. AIR will be giving 
time slots for non-commercial programmes for 8-10 hours a day 
depending on the capacity of the transmitters. The programmes 
broadcast on 1kw MW transmitter can be available in 20 km radius 
while those on 5 kw FM transmitter can cover 30-40 km radius. AIR 
will be charging a fee of about Rs. 25 lakh per annum for booking 
time slots on MW transmitter while the slots on FM transmitter 
will cost Rs. 45-50 lakh. Those who book time slots on the phased 
out transmitters will have to follow AIR's programming code.
AIR has already booked time slots from MANAGE Institute on MW 
transmitter in Hyderabad. According to H.O. Srivastava, Chief 
Engineer and Head, AIR Resources, currently programme slots are 
available on two MW transmitters in Chandigarh and one each at 
Baroda and Calicut. The slots on FM transmitters will be available 
in about a year's time. AIR, according to Srivastava, will also be 
giving its studios on hire at some places for programme 
production.
AIR expects good response to its scheme that requires no license 
fee no capital investment and no long term commitment.

© exchange4media 2002



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