[cr-india]Know Your Audience: A Practical Guide to Media Research

[George Lessard]

Know Your Audience:  A Practical Guide to Media Research
http://www.audiencedialogue.org/kya.html

This is a book by Dennis List, founder of Audience Dialogue - published 
  by Original Books, of New Zealand. It's written mainly for media 
people in  developing countries, and small communications-related 
organizations in  the developed world. To help readers whose first 
language is not English,  the book is written in a clear, simple style, 
avoiding slang and academic  jargon.

All chapters of the book are available on this web site. These versions 
  of the chapters are near-final drafts of the first (2001) edition of 
the  book. The printed version is very similar, but includes some minor 
  corrections, and has a more detailed coverage of some topics.

The publisher asks us to point out that, though you're welcome to print 
  the chapters from this web site,
  (a) this is a draft - not the final version, which has many small 
improvements.
  (b) The book has a detailed index, making it easier to find a 
particular topic.
  (c) A book is much more compact to read than a heap of printed pages.  
  If you print all these chapters, in 12 point type, they will fill 
about  600 pages. (The book has 300 pages.)
  (d) With the costs of paper, printer cartridges, binding, and internet 
  access, it will be cheaper to buy the book than to print it from here.


Indonesian translation
December 2001: An Indonesian translation of Know Your Audience has been 
published, under the title of Memahami Khalayak Anda.   The publisher 
is Unesco, and the book is available through Unesco's Jakarta  office.

Feedback is welcome!
  If you'd like to make any comments, criticisms, or suggestions, or  
there's a part you don't understand, please email us at  
kya at audiencedialogue.org.  We welcome your comments, and will actively 
consider them for the next  edition.

Updated 23 April 2003