[cr-india]Mirchi and Surya launched in Madras

[Manjunath, Bharadwaj (Cognizant)]

Interstingly, the cable service in chennai - mostly controlled again by the Sun people;
are also relaying Suryan FM - as one of the TV channels..
Just a constant  visual staing the name; and audio is same as radio...

Not sure how many people would appreciate hearing radio in their Cable TV ?
also not sure how economical is this idea of FM through Cable ?

BM Bharadwaj
Chennai/India

> -----Original Message-----
> From: vincent.dsouza at vsnl.com [mailto:vincent.dsouza at vsnl.com]
> Sent: Tuesday, May 06, 2003 10:00 PM
> To: cr-india at sarai.net
> Subject: [cr-india]Mirchi and Surya launched in Madras
> 
> 
> Suryan 9promoted by Sun TV) and Radio Micrhi (promoted by 
> Times of India's subsidiary) launched 'softly' on Monday 
> evening in Chennai (that is Madras).
> Both are wholly Tamil channels - with Micrhi hoping to get in 
> abt 8-10% English on weekends.
> Both pump out mod day Tamil film music and most sounds the same!
> Will be interesting to see how Mirchi taps a Tamil state 
> where Sun TV is strong.
> First feedback shows its presenters are stilted. . . 
> 
> Will be good to hear what the FM Radio feedback has bene in 
> Delhi and Mumbai.
> 
> Vincent D Souza
> Madras/India
> 
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