[cr-india] why distinguish CR from regular FM?
Vickram Crishna
vvcrishna at softhome.net
Sat Oct 16 07:54:19 CEST 2004
At 11:27 AM +0000 10/15/04, sajan venniyoor wrote:
>programming content that reflects the educational, developmental and
>cultural needs of the specific community it serves.
Just a point to reflect on here: commercial channels in Mumbai and
other cities tend to broadcast in Hindi far more than in English,
despite the apparent English-language bias of the yuppies who appear
to form their major listener strength, judging from the actual
content. Can anyone argue that these channels are not reflecting the
needs of their particular communities, far more accurately than could
be judged by looking at the language of newspapers that aim at the
same audience? There are quizzes and many many interactive programmes
that examine urban issues, and at least in Mumbai the traffic
reporting (highly critical in a linear city that moves over two
million people around per hour in the crush periods) is almost
completely listener-driven. Very empirical, but those three phrases
cover 'educational', 'cultural' and 'developmental'.
Collaborating to divide the use of spectrum between different classes
of users is inviting potentially antagonistic and conflicting
behaviour between them. This has already been visible in the previous
Open House, especially here in Mumbai.
--
Vickram
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