[cr-india] why distinguish CR from regular FM?

Vickram Crishna vvcrishna at softhome.net
Sat Oct 16 07:54:19 CEST 2004


At 11:27 AM +0000 10/15/04, sajan venniyoor wrote:
>programming content that reflects the educational, developmental and 
>cultural needs of the specific community it serves.

Just a point to reflect on here: commercial channels in Mumbai and 
other cities tend to broadcast in Hindi far more than in English, 
despite the apparent English-language bias of the yuppies who appear 
to form their major listener strength, judging from the actual 
content. Can anyone argue that these channels are not reflecting the 
needs of their particular communities, far more accurately than could 
be judged by looking at the language of newspapers that aim at the 
same audience? There are quizzes and many many interactive programmes 
that examine urban issues, and at least in Mumbai the traffic 
reporting (highly critical in a linear city that moves over two 
million people around per hour in the crush periods) is almost 
completely listener-driven. Very empirical, but those three phrases 
cover 'educational', 'cultural' and 'developmental'.

Collaborating to divide the use of spectrum between different classes 
of users is inviting potentially antagonistic and conflicting 
behaviour between them. This has already been visible in the previous 
Open House, especially here in Mumbai.
-- 
Vickram



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