[cr-india] DXERS GUIDE Edition 02++++++++++++++++++++++++++++++++++

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DXERS GUIDE Edition
02+++++++++++++++++++++++++++++++++
WEEKL DX ONLINE
NET++++++++++++++++++++++++++++++++++++
PUBLISHED BY ARDIC DX
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FOR MORE DETAILS READ ‘DXERS GUIDE’ PRINTED
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Radio City shows an 122 % growth in Delhi 

Radio City 91 FM has shown an unprecedented 122 per
cent increase in Radio City 91 FM listenership in
Delhi. 

A strong focus to keep the current listnership base
loyal, coupled with innovative strategy to bring in
fresh listeners is what has been the secret mantra
behind this astounding success. Well strategized
programming and clever infusion of current
chart-busters, mixed with popular retro music is what
has kept up the Radio City Listener completely tuned
in to the station.

To attract the non-listeners, innovative events like
the City Bajao Bike Le Jao contests were run. The
success of this contest can be measured by the mind
boggling 50 lac sms received from Delhi by the station
through the duration of the 15 day contest, informs a
release.

The Mumbai station kept up the tempo by notching up a
62% increase in the listnership base to strengthen its
existing position of the most popular hit music FM
station.

Commenting on the findings, MS Apurva Purohit, CEO,
Radio City said, "The findings clearly establish that
Radio City is the number one choice for the masses of
all classes in Mumbai and Delhi. As the pioneers of
private FM radio in India we shall continue to work
towards maintaining our position and also entertain
our listeners with the best from the entertainment
industry and simultaneously we are also providing
complete value for money to our advertisers. Our
innovative programming helps us to not only retain our
existing listeners but also attract new ones."
[(Wednesday, Aug 17, 2005 - 06:00 am)
Televisionpoint.com Team]

++++++++++++++++++++++++++++

Evolution of Doordarshan, AIR showcased

 If a radio jockey earlier had to frantically run
around in search of the cassette of a particular song
demanded by a caller, he has to just click on a
keyboard now and presto!

The All India Radio (AIR), in just a few years, has
evolved from a laid-back recording house to a
technological powerhouse. This is true about
Doordarshan (DD) also.

This evolution was showcased at an exhibition,
‘Drishya Shravya 2005’, organised by the
Association of Radio and Television Engineering
Employees (ARTEE) at VJT Hall in Thiruvananthapuram on
Tuesday. 

The equipment of the Doordarshan Kendra of 1985
vintage, by now rendered obsolete, such as lights,
microphones and tapes were viewed with great
curiosity.

To begin with, the DD images were recorded in spools.
The U-matic highband beta format was used later. It
was further upgraded to the digital video-cassette
format. The power of technology is inversely
proportional to the size of the gadgets. 

If the old beta cassette is as large and thick as a
ledger book, the digital video cassette is as small as
a matchbox. The magnetic recording system of the AIR
too has been replaced by digital recording. 

The former had more bulk and used mechanical parts
that were subjected to wear and tear. Digital
recording uses a PC flash card instead of a spool.
There is no wear and tear as there are no mobile
parts. 

Further, the programmes in digital format are so
malleable that they can be sent via telephone lines or
even a mobile phone. The outdated BCN recorders,
almost as big as a refrigerator, present a stunning
contrast to the in-vogue mini digital video camera. 

An elephant-goat analogy will be quite fitting. The
ribbon microphone, used for AIR recording earlier, was
another major attraction. The equipment has gradually
shrunk to almost invisible size in the recent times.

A programme management software developed by the
engineers of the AIR, Thiruvananthapuram, too was on
show. As many as 5,383 audio files have already been
included. 

The software, which will help in scheduling, editing
and queuing of programmes, will soon be adopted in the
other AIR centres in the country. It is this software
that has allowed the AIR to record popular programmes
like ‘Hello Priyageetham’ live.

The visitors were also shown the working of the
tele-prompter used by the television newsreaders. The
words move in mirror image form in a screen placed
flat in front of the reader. 

This is then reflected in a dichroic mirror or screen
placed in front of the reader. The camera, which
clearly sees through the screen, is placed just behind
the mirror. This gives the impression that the readers
are speaking extempore.

A national open seminar on ‘The relevance of public
service broadcasting’ was held as part of the event.
Original cassettes of songs sung by legends like M S
Subbulakshmi, M D Ramanathan and Alathur brothers for
the AIR were on sale at the exhibition.
[The New Indian Express Wednesday August 17 2005 11:09
IST THIRUVANANTHAPURAM]


++++++++++++++++++++++++++++++++++++++++

FTII goes radio ga ga

 Come 2006, and there will be an addition to Pune’s
air waves: the Film and Television Institute of India
(FTII) has just got the nod from the Ministry of
Information and Broadcasting to launch a community FM
radio station that will be available on 90.4 mhz. 
‘‘Radio FTII will broadcast programmes based on issues
that the community around FTII faces,’’ said a smiling
Tripurari Sharan, FTII Director. Once commissioned,
the stations’s programmes will be heard within a
radius of 5 km to 8 km, covering Shivajinagar, Model
Colony, Deccan, old city limits and parts of Camp. 
The FTII’s will be the second such independent
community radio station in the city after the
University of Pune launched its very own
“Vidyavahini”. 
At FTII, work is on full swing to prepare programmes
that, sources say, will cover topics like health,
agriculture, environment and community developmental
issues. However, as per the ministry’s directives, the
station will not broadcast film songs or “commercial
programmes”. 
One unique aspect of Radio FTII will be that residents
of areas that will be covered by it will have a chance
to an take active part in future programmes. As for
language, the I&B Ministry has approved programming in
any Indian language. 
Of course FTII’s talent pool will be a major
contributor to the programmes, which will include,
say, interviews of FTII alumni, many of whom are today
internationally acclaimed film professionals. 
“Since the institute takes in the best creative minds
in both television and film, they will be actively
involved in the programmes,’’ a senior FTII official
said. Film buffs of Pune can also expect specialised
programmes on motion pictures. 
FTII’s FM station will have a dedicated studio in the
premises, the transmitter for which is expected to be
ready by the end of the year. Soon after that, test
broadcasts will be carried out for a month. Though the
ministry has approved a 12-hour time slot of 8 am to 8
pm, initial broadcast timings will be restricted to
three slots of one hour duration. 
To understand its listener profile, FTII is also
planning to conduct an audience survey in the areas
that will be covered by the station. [Expressindia.com
Rituparna Bhuyan Pune, August 16]

++++++++++++++++++++++++++++++++

Mumbai agencies shake a leg with Red FM 93.5 

Red FM, India's fastest growing Radio channel created
a mini- riot with its sensational 'Kajrare -Kajrare'
act in Mumbai's advertising circuit. In a hugely
popular event, agencies and clients in Mumbai rocked
like never before to the # 1 song of the season,
promoting the # 1 morning show, Morning #1 hosted by
the bindaas RJ Mallishka on Red FM 93.5. 

The act created a mini-riot as the song
'Kajrare-Kajrare' was performed in 
the client & agency offices by the 'one but not only'
star of the Universe, 
Amitabh Bachhan's look alike. Excited agency employees
decided to brighten 
up the act and shake a leg themselves as well. At the
end of the act, the 
employees were also given a 'branded Gamcha' and a
photograph of them 
getting 'Bajaoed'. The act received tremendous
response at agencies like 
Mindshare-Group M, Madison, Initiative, Lodestar,
Rediffusion, Startcom 
amongst others. 

Said, Reena Uttam Singh, Initiative Media, "I just
loved it. We were 
completely surprised as we had expected a routine
meeting, but this was 
just mind blowing! We loved the new attitude of the
station." 

Adds, Guru Rao, Mindshare, "I think it was a very
innovative presentation. 
I am sure everyone not only noticed but also enjoyed
it as well." 

Said, Mr Abraham Thomas, COO, Red FM, "We are the
challenger brand so 
expect the unexpected from us. In a category wherein
everyones 
programming & content is by and large the same, we
have got the # 1 radio 
Jock in Mumbai in the # 1 morning Show in Mumbai. We
are extremely glad at 
the tremendous response. In fact, we have received
calls from few other 
agencies as to why we skipped them. I guess the act
was such a big success 
because it was refreshing, lively and and totally
unexpected." 

For further information please contact: 

Amrita 
EURO RSCG PR
Ph: 011-26865328
[Media Release, August 16 NEW DELHI]

++++++++++++++++++++++++++++++++

Delphi and Worldspace to Bring Mobile Satellite Radio
to India 

Agreement will Fundamentally Transform the Audio
Entertainment Experience in Asia 

Delphi Corporation (NYSE: DPH), a world leader in
automotive systems and components, announced today it
has signed an agreement with WorldSpace, Inc., the
only global satellite radio broadcaster spanning India
and China, to make mobile satellite radio available in
Asia for the first time. The companies will launch and
market Delphi-WorldSpace Mobile Satellite Audio
receivers in India, and subsequently plan to expand
the product's availability into China. The product is
expected to be available in the Indian market in the
first half of 2006. 

The agreement calls for Delphi to provide hardware
that will deliver uninterrupted access to the
WorldSpace satellite radio network, which provides
more than 35 radio stations across India. Digital
satellite programming offered by WorldSpace includes a
combination of news, sports, music, brand name content
and education programming developed by WorldSpace or
provided through sources such as BBC and CNN
International. Delphi-WorldSpace Mobile Satellite
Radio receivers will be designed to receive and decode
the WorldSpace satellite signal seamlessly throughout
India and, in the future, in other markets where
WorldSpace service is available.

“We expect Delphi-WorldSpace Mobile Satellite Radio to
fundamentally transform the mobile listening
experience in India,” said Dominic Seto, managing
director, Asia Pacific, Delphi Product & Service
Solutions. “With our product, Indian listeners can
expect better sound quality than they are used to with
conventional AM/FM equipment, as well as a greater
variety of programming. Delphi-WorldSpace Mobile
Satellite Audio will deliver clear, digital-quality
sound and dramatically expand the array of choices for
the Indian market - from five or six FM channels to
dozens of news and entertainment options.” 

The agreement between Delphi and WorldSpace takes the
next step forward in expanding the reach of satellite
radio into new global markets. “This move supports
Delphi's global strategy to bring consumer electronics
products into every region of the world,” said Joseph
A. Damato, director, consumer electronics, Delphi
Product & Service Solutions. “We are the market
leaders in this arena in North America and this
agreement expands our reach in this fast-growing
consumer electronics category.” 

For more information, please visit www.delphi.com
(Delphi) and www.worldspace.com (Worldspace)

For press backgrounder on Delphi Corporation click
here

Media contact details

Laura Joseph,
Delphi Corporation,
248.267.8643,
laura.m.joseph at delphi.com

Apurva Sharma,
Delphi Corporation,
95124-2439600,
apurva.sharma at delphi.com

Rakesh Thukral,
IPAN,
+91 (11) 5249 2104,
rthukral at ipan.com
[New Delhi, Delhi, India, Monday, August 01, 2005 --
(Business Wire India)]

++++++++++++++++++++++++++++++++++++++++

Radio from the skies


If music be the food of life, WorldSpace is here to
provide the soundtrack. When Noah Samara, the
Ethiopian founder and CEO, conceived of a satellite
community radio venture that would provide an
information platform to the under-served markets of
Asia and Africa, he had ambitions of trading for the
public good.
Years later, his product may not have exactly
empowered the masses, but he did manage to pioneer
satellite radio; his two satellites orbiting the earth
took world-class Western programming to the homes of
those African and Asian middle-classes who could
afford a $100 receiver.
WorldSpace India, a subsidiary of WorldSpace Inc, has
spent the last few months screaming "launch" across
five major cities in India. It is India's very first
satellite radio service, offering multiple listening
options in more or less crystal clear digital sound
24x7.
They claim that even if you're on the Siachen glacier,
you can take your WorldSpace receiver with you, and
it'll work. And big brother regulatory authorities
haven't managed to stymie its course - not yet anyway.
So what's the catch? Well, it's not free. The receiver
will set you back by upwards of Rs 3,750, and if you
tune in, you have to pay up - the annual subscription
fee is Rs 1,800.
But hold on, let's rewind a bit. WorldSpace has
actually been around for longer than most think, or
know. For five years now, electronic goods retailers
have had WorldSpace receivers tucked away in dusty
shelves, lost among larger white goods. With no
focussed thrust on marketing and high cost barriers,
sales were slow while potential was swelling. That's
when WorldSpace India realised survival tactics were
called for.
Deepak Verma, managing director, WorldSpace India
explains, "Initially when we launched our services in
India, we had few stations and very limited
communication with customers. We've now escalated our
communication activity." Earlier this year, a leaner,
meaner WorldSpace was launched in Bangalore, followed
by Chennai and Hyderabad, and now Delhi and Mumbai.
They have reduced costs by 60 per cent and have
augmented their offerings. They started with 19
international channels. Today, it has close to 40,
including six regional channels -- a combination of
news feeds from the BBC, Bloomberg and now NDTV,
sports, music, brand name content and education
programming.
Its area of strength, though, is still niche music
content (jazz, bluegrass, hip hop, Indian classical,
the list is extensive) -- there are music channels for
music lovers of every persuasion, a welcome break from
the predictability of tired AM/FM advertising-driven
formats. And most programming is free of both
commercials and banal jockey talk.
Retail is also an overhauled version of its former
self. So while WorldSpace radio sets are still
available at leading consumer durable outlets, they
will also be sold at exclusive WorldSpace stores
called lounges.
These are no-pressure zones (or so it claims),
complete with beans bags and listening posts. And as
it's discovered, experience is a key driver in
conversion; in the Bangalore lounges, the conversion
to sales is as high as 70 per cent.
The big push to revenue though, will arrive when
receivers are made totally portable and they acquire a
toe-hold in the Indian car radio market (the company
has about 60,000 Indian subscribers). But there's
headway being made in that direction too. Just this
month Delphi Corporation, an automotive systems and
components manufacturer, announced an agreement with
WorldSpace to make portable satellite radio available
in India.
The Delphi MyFi, launched in the US late last year, is
a pocket-sized portable radio that even comes with a
TiVo-like time-shifting feature that lets you store
and play up to five hours of recorded programming. But
at $300, it is not for everyone. WorldSpace India
would do well to ensure the Indian avatar is more
accessible.
The truth is that, as a subscribed service, WorldSpace
will take its time to be accepted by Indians who are
happy with being radio freeloaders. And as much as
WorldSpace receivers are meant to work anywhere you
can get satellite reception, there are areas where
reception gets spotty.
There is also a limit to how many sexy contraptions we
can own, and if eventually technology could get to the
point where the iPod and satellite radio receivers
could be rolled into one petite, affordable, portable
gizmo, music lovers would shout Hallelujah in unison.
Industry analysts have hailed the $25 million
investment made by XM, the market leader in satellite
radio in North America in WorldSpace as a move to turn
satellite radio into a global service similar to
satellite television, say analysts. That kind of
global strategic coalition might be the one to sustain
WorldSpace if it is to hold its own against the Pacman
of music sourcing -- digital music sharing and music
downloads.
But Verma is upbeat, "The format we follow is
exclusive to us, so we'd like to think of ourselves as
complimentary to and not replacements of other
mediums. In fact, we believe that we will play an
important role in promotion of the entire category of
the music entertainment industry."
But for now, for those who can afford it -- and many
can -- the price of four CDs is what you pay for a
year of listening, so the launch of WorldSpace is
still cause for joy. At least until the government
plays spoilsport again.
Currently, there is no policy framework covering
satellite radio but the Telecom Regulatory Authority
of India, the apex regulatory body for telecom, radio
and cable in India, is reportedly working on preparing
guidelines for the sector. We will just have to look
skyward for intervention. [Businese Standard Arati
Menon Carroll | August 13, 2005]

+++++++++++++++++++++++++++

 
AIR to remember soccer fans who died in Eden violence 
Kolkata: The All India Radio will broadcast a 25-year
old programme on Tuesday recorded in memory of the
death of 16 soccer lovers who died at Eden Gardens in
1980. 

Sixteen football lovers lost their lives on August 16,
1980, during an East Bengal-Mohun Bagan match when
violence broke out, AIR sources told UNI.

Legendary Debdulal Bandhopadhyay had recorded a
programme that was broadcast on the same night. This
tape will be played after 25 years as a tribute to the
football fans. [14 Aug 2005 # UNI]

++++++++++++++++++++++++++++++

Radio City to go behind the scenes of ‘The Rising’ 

Radio City 91 FM plans to make this Independence Day a
special one for listeners. Capturing the excitement of
the Aamir Khan starrer, ‘Mangal Pandey - The Rising,’
Radio City 91FM in association with MTV will bring the
magic of the movie along with that of Aamir, Rani and
Amisha right to the place where you are! Tuning to
Radio City 91FM on August 15, 2005 will give you a
chance to hear exclusive sound bytes and behind the
scene information related to the most talked about
film.


As Radio City 91FM and MTV join hands to add to the
spirit of India’s Independence Day Celebration there
will be on-air the magic of Mangal Pandey - The Rising
spread throughout the day. Radio City 91FM has been
given exclusive rights by MTV to air the sound bytes
of the film.

As the listeners get to learn about the man who
changed the course of India’s history and showed the
light towards freedom there will be one lucky listener
who will be presented with a prize which will give him
independence to travel with ease and comfort. On
answering a simple question, Radio City 91FM will be
giving away a brand new bike and a chance to come live
on-air and talk with Radio City 91FM’s RJ’s.

Keeping the spirit of Independence Day alive, Radio
City 91FM and MTV together bring never like before
entertainment to each and every Indian home on August
15, 2005.

For further information, please contact:
Charlotte / Zainab 
Corporate Voice|Weber Shandwick
Tel No: 022 282 2957 / 2281 2960
zainab at corvoshandwick.co.in [Media Release, August 13
NEW DELHI]

++++++++++++++++++++++++++++++++++

Prasar Bharti warns BCCI 

The Prasar Bharti, which has been quite upset off late
regarding telecast rights of cricket matches, has
warned the Board of Control of Cricket in India (BCCI)
asking it not to trade with private broadcasters as
far as terrestrial broadcasting is concerned. The move
comes just around the time when the BCCI is gearing up
to invite fresh bids. 
In a letter sent to the BCCI president Ranbir Singh
Mahendra, the Prasar Bharti chief K S Sarma, has said
, “Only Prasar Bharti has terrestrial network for
television in India’’ and therefore “terrestrial
rights cannot be given to anyone else.” 
The letter apparently was shot off by Sarma following
recent announcements by the BCCI inviting bids for
telecast rights for international matches to be played
in the country over next 4-5 years. 
Mahendra had earlier said tenders for the telecasting
rights would be advertised in all the leading national
newspapers and one international newspaper so that the
interested parties could make their bids for covering
cricket matches to be played in India. 
Citing the last BCCI tender of 2004 in which it had
invited bids for a package comprising terrestrial,
satellite as well as overseas rights, Sarma warned the
board not to “bundle” the terrestrial and the
satellite broadcast rights together. He asked the BCCI
to stay away from such “unfair trade practice’’. 
The Prasar Bharti, however, has expressed its
willingness to “negotiate directly’’ with the BCCI for
the terrestrial rights. The Prasar Bharti had earlier
an agreement with the BCCI for the telecast rights of
international and domestic matches conducted in India.

The agreement which was worth Rs 230 crores had ended
last September following which the BCCI had invited
fresh bids. The bids for exclusive broadcasting rights
were, however, bagged by foreign broadcasting agencies
following which the Prasar Bharti had to resort to
legal remedies to get permission to broadcast the
popular sport on the national channel. 
Stating that the observations of the Supreme Court
have been kept in mind while drafting the guidelines
for the tenders, the BCCI president maintained that
“all companies can apply.” 
Working Committee meets today 
NEW DELHI: The working committee of the Board of
Control for Cricket in India (BCCI) will meet here
tomorrow to ratify the participation of Zimbabwe ‘A’
in this year’s Duleep Trophy besides considering the
request of the Asian Cricket Council to have an
Afro-Asian under-19 tournament in India in November
this year. 
The meeting would also ratify the participation of the
Indian cricketers in this month’s three-match
Afro-Asian Cup in South Africa besides updating the
members on the national team’s forthcoming home and
away series. The appointment of a media manager for
the Indian team would be up for discussion while the
members would also be updated on the matter pertaining
to the tender for television rights for matches in
India from 2005 to 2009. 
The working committee is also expected to approve the
Australia under-19 team’s visit to India next month.
The committee will inform the members about the
responses received from the other ICC full member
countries regarding the merger of the men’s and
women’s cricket associations. It will also draft and
approve the annual budget for the year 2005-06 apart
from considering the reports of various
sub-committees. — [ENS NEW DELHI, AUGUST 14]

++++++++++++++++++++++++++++++++++++


Community FM Radio service inaugurated 

Teachers should impart quality education to students
to help them compete with their counterparts in
international level, said Assembly Speaker K.
Kalimuthu at Erode Sengunthar Engineering College on
(17/08/05)Tuesday. He inaugurated a Community FM Radio
service in the college. 

The Speaker wanted students to develop skills in
various fields. He said that they should speak Tamil
clearly. Students should have political knowledge and
involve themselves in political activities after
completing their studies, he said. 

College Correspondent J. Sudhanandhen presided over
the function. [The Hindu, Staff Reporter ERODE]


++++++++++++++++++++++++++++++++

Jaisakthivel, President, Ardic Dx Club, 3/45, Annai
Sathya Nagar, III street, Arumbakkam, Chennai-600106,
Tamil Nadu, India E.Mail: ardicdxclub at yahoo.co.in







	

	
		
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