[cr-india] Farm radio...

[Frederick Noronha (FN)]

http://www.farmradio.org/english/radio.asp

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Because of its unrivalled access and its low production costs, radio is
the technology that best meets the information and communication needs
of farmers, world-wide.
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Radio scripts can be adapted by Network members to suit local
conditions. Production is cheap, especially compared to other mass
media. Broadcasters can actively involve listeners in their programs.
That way, listeners – the farmers we aim to help – can determine the
content.

Radio encourages farm communities to help themselves. Network partners
and their farm audiences share their experiences using our scripts, and
provide new information that we can share with others.

Some day, new technologies and improved education might give farmers
everywhere access to the information we have in our homes today. For
now, radio is our medium of choice in our mission to share knowledge for
a better world.