[cr-india] Chennai-based women's college goes into campus radio

[Frederick Noronha (FN)]

Date: Sun, 13 Mar 2005 06:52:39 -0000
    From: "k_raja123123" <k_raja123123 at yahoo.co.in>
Subject: mop community radio chennai

Chennai's college to switch on community radio
February 15

Sakshi Talwar

As a medium of reaching out to people, community radio is the newest
form of communication that is making its mark among college students.
91.2 MHz is the new frequency for the students of MOP Vaishnav, a
Chennai-based College for Women through which they aim to inform and
educate the listeners. The most intriguing aspect of the initiative
is that the station will be managed and run completely by the
students of the college. They are the ones who will be responsible
for all aspects of the radio starting from generating content to
uploading it.

Said Dr K Nirmala Prasad, Principal, MOP Vaishnav College, "We aim to
reach out to the community and students through this very powerful
medium. We are initially starting with one-hour programme in the
morning that will be repeated in the evenings as well."

The content of the radio will focus on subjects related to health and
social welfare, targeting all segments of the society. The content
will be spoken in English as well as a regional language, divided
equally across the one-hour capsule.

"Without getting into the cinematic aspect or the commercial side,
the aim of the station is to educate people. There will be no
advertising on the station with very focused content," added Prasad.

The community radio, which will cover the radius of about 15 km, will
be formally launched on March 12, 2005

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