[cr-india] e-radio making waves

[Nookaraju]

 e-radio making waves
Kalpana Pathak / Mumbai February 13, 2007


  Students at the Indian School of Business, Hyderabad, have found a new way
to stay connected on the campus -- through internet radio. The radio is used
only within the campus limits for communication, entertainment and
educational purpose.  "With the placement season ahead, the radio will be of
good use for the students to exchange information on varied areas, discuss
issues and keep everyone informed on the companies that come to the campus,"
says Bhuvana Ramalingam, director communication, ISB.  The total investment
in setting up a radio station is around Rs 55,000 with a personal computer,
a headphone and a speaker set.  The songs are streamed from the Internet
using the local area network (LAN) that has a bandwidth of 100 Mbps in the
campus. It can be accessed from any corner of the campus. The institute has
given the students a room which serves as a radio station.  In the west,
internet radio is a well-known concept. But in India it is still to catch
up. For instance, Mundu Radio, an offering from Geodesic, a provider of
uniform IM (instant messaging) platform, is exploring opportunities with
Indian universities and colleges to provide them with an internet radio
platform on mobile handsets.  Says Anand Virani, associate VP, Geodesic,
"Student community is our target sector for Mundu radio. In a demographic
analysis done by us, we found that of the 1 lakh downloads, more than 40 per
cent were from India and 35 per cent users who registered were in the age
group of 18 to 25 years."  There are more than 50K Radio Stations currently
broadcasting over the Internet. But to listen to Internet Radio, one is
currently confined to the desktop.  *With inputs from* *Shivani Shinde*
http://www.indiapress.org/gen/news.php/Business_Standard/400x60/0

-- 
Nookaraju
9989306757
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