[cr-india] BBC's infotainment updates on Radio One

[sakthi vel]

FM channel Radio One will ginger up its content with
non-news infotainment updates in Tamil by global major
BBC. Announcing a tie-up with BBC for providing
content, Mr L.V. Navaneeth, Station Head, Radio
One-Chennai, said the new 20-minute infotainment
updates will be aired once in 20 minutes during the
`breakfast show' from 7 a.m. to 11 a.m. from June 6.
In other words, the infotainment capsules and
`breakfast show' features such as film songs, will
alternate every 20 minutes. 

"In a couple of months from now, this will be aired
throughout the day as we have been doing in Delhi and
Mumbai," he said. 

Changes in programming 


That apart, the channel has also made changes in its
programming mix to ensure its core promise — pure
entertainment — with slice of life or humorous titbits
once in every 20 minutes. 

According to Mr Navaneeth, the 20-minute plan was
conceived after a study that says no one listens to
one channel for more than that period of time. 

The channel has roped in popular RJ Suchitra to host
the breakfast show. 

Talking about the programming partnership with Radio
One, the BBC's Business Development Head,
Asia-Pacific, Mr Neil Curry, said the non-news
infotainment updates would focus on business, sports
and entertainment. 

According to him, outside the UK, 183 million
listeners tune into BBC at least once in a week. 

`Open to partnership' 


Asked whether BBC would form similar partnership with
other FM channels, he said BBC is open to the idea,
"but only in towns that are not covered by Radio One".


BBC has 20 per cent stake in Mid-Day Multimedia, the
promoter of Radio One. 

The company has licenses to operate FM stations in
four metros and big cities such as Bangalore,
Ahmedabad and Pune.
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Source: http://www.thehindubusinessline.com/2007/06/06/stories/2007060602820500.htm

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