[cr-india] Red FM paints Mumbai city red with auto rickshaws

[sakthi vel]

In its endeavour to be all over the place, Red FM has
launched a marketing campaign with branded auto
rickshaws touring Mumbai over the next two days. 

Following a predetermined route, the auto rickshaws
will stop at various malls and multiplexes where Red
FM promoters will engage audiences to play games and
distribute prizes.
  
The on-ground activity is supported by an on-air
contest. Any person who spots these rickshaws on the
road can SMS the station to win prizes.
 
Red FM COO Abraham Thomas said, "This first of its
kind initiative by Red FM is launched with an
objective to reach out to the common man and truly
reinforce the message of being No1 radio station, with
the best combination of award winning jocks, shows and
listener ship in Mumbai."
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Source:
http://www.indiantelevision.com/mam/headlines/y2k7/june/junemam113.php


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