[cr-india] Radio City 91.1FM launches www.whattefun.com

[sakthi vel]

The 'Whatte Fun' excitement has found its way to the
World Wide Web! Adding an extra element of fun and
enjoyment to the lives of its listeners, Radio City
91.1FM, India's Leading Radio Network has launched
www.whattefun.com, a microsite designed specially for
the station's Whatte Fun outlook.
This online extension of 'Whatte Fun' offers listeners
of Radio City yet another platform for expressing
themselves. Now listeners can watch the full-length
'Whatte Fun' video as often as they like and also
sing-along with the lyrics to guide them. The Whatte
Fun microsite also features a variety of engaging
material that has been built around the video such as
a madcap Music Quiz, a one-of-a-kind Video Jigsaw as
well as desktop downloads, whacky character profiles
from the video and forums around Whatte Fun. 

In keeping with the 'Fun ki nayi bhasha' campaign, the
Whatte Fun microsite also features a series of fun and
exciting applications that have been designed to give
listeners an online gateway to participate in Radio
City's new endeavour to twist language by the tail.
Listeners can log in for an innovative guessing game
featuring ?Muhavras?, arm themselves with enough
ammunition to win their next ?Slang Bang? or share
their unique sense of humour by submitting some
hilarious captions. 

Speaking on the initiative, Mr. Rana Barua, National
Head - Marketing, Radio City 91.1 FM said "Radio
City's 'Whatte Fun' celebrates life and all those
little moments which bring joy to the lives of our
listeners! Our new microsite allows listeners to
experience this fresh vibrance as well as contribute
to the station's 'Fun ki nayi bhasha'. It is yet
another initiative to reach out and be part of our
listener's lives and we have many such exciting plans
in the offing." 

A sustained focus on understanding listeners and
leveraging the synergies of music expertise and
innovative programming, allows Radio City to deliver a
unique listening experience and be an integral part of
the lives of listeners across markets. Aggressively
looking at spreading the Radio City experience to new
markets across the country, Radio City 91.1FM is
committed to growing the market and creating
superlative content for premium audiences.
////////////////
Source:http://www.moneycontrol.com/india/news/pressnews/radio-city-911fm-launches-wwwwhattefuncom/04/06/288703


///////////////////////
For Contact: Jaisakthivel,59,Annai Sathya Nagar,
             Arumbakkam,Chennai-600106,India 
Visit: www.dxersguide.blogspot.com
       www.sarvadesavaanoli.blogspot.com
Join: www.groups.yahoo.com/group/sarvadesavanoli
Mobile: +91 98413 66086
///////////////////////


		
__________________________________________________________
Yahoo! India Answers: Share what you know. Learn something new
http://in.answers.yahoo.com/