[cr-india] Big FM to launch 6 stations in south by July

[sakthi vel]

Big FM 92.7 will shortly be launching six more
stations in South India, to triple the total number of
stations operating in South India to nine. 

“This will happen almost simultaneously once the
logistics are worked out. I think the launches will be
staggered within one or two day intervals and should
be complete by end of July this year,” revealed Big FM
92.7 vp-operations south Lakshmi Sharath to
Indiantelevision.com.  


The six new southern cities from which Big FM will go
on air shortly are Mysore and Mangalore in Karnataka,
Tirupati and Vizak in Andhra Pradesh, Trivandrum in
Kerala and Pondicherry. Big FM 92.7 was awarded
licenses for 45 circles, of which nine were for South
India. Bangalore, Chennai and Hyderabad are the
stations that are already on air.

Barring a few requests for other regional language
music, the content, jock talk will be in the regional
language where the station will broadcast from. Even
within the same state, the jock talk, programming and
the music will be area specific, averred Lakshmi.
Big FM has been catering to the listenership needs of
each region, except for Mumbai, where the content and
presentation is ‘Mumbaiyah Hindi’, rather than the
regional language of the state. Even in a metro and
cosmopolitan city like Bangalore which has a 60-70 per
cent migrant population from other states, Lakshmi
informed that besides the 40 per cent local
population, almost 40% of the youth including college
students who were the second generation here of the
migrants from neighboring states such as Tamil Nadu
and Andhra Pradesh were familiar with and enjoyed
Kannada music and Kannada content.
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Source:http://indiantelevision.com/headlines/y2k7/june/june376.php

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