[cr-india] Sambad launches Radio Choklate 104 FM in Bhubaneshwar

[sakthi vel]

Radio Choklate 104 FM, the radio initiative of the
Odiya daily ‘Sambad’ from Eastern Media Ltd, has been
launched in Bhubaneshwar, which will be also heard in
Cuttack. The second station in Rourkela is scheduled
to be launched within a couple of months as soon as
the Common Transmitter Infrastructure (CTI) is ready.
The FM radio scenario is gaining momentum with the
recent launches like that of BIG 92.7 FM from Adlabs
Films Ltd, and South Asia FM. 

According to Monica Nayyar Patnaik, Director, Radio
Choklate, “Radio Choklate is Odisha’s very own
channel, ‘Odisha’s apna number One’. The target
audience is ‘saat ru saturi’, which means everyone
from seven to 70 -- basically the masses.” 

Patnaik added, “Radio is an interactive medium, and so
we are stressing on custom-made programmes with local
fervour and flavour to connect better with the
audience. We will introduce local concepts like
Choklate Information Department (CID) Bhubaneshwar and
CID Cuttack, wherein updates on local events will be
given on a daily basis.” 

The station, which boasts of a state-of-the-art
studio, will have programmes in a mix of Hindi and
Odiya. At the moment, the channel can be heard in 36
neighbouring towns in and around Bhubaneshwar,
including Cuttack. 

“It is about the strong engaging relationship with the
listeners. That is why we say Radio Choklate is ‘Dhum
mitha’ -- strong and lovable, thus engaging
relationship with the listeners,” explained Patnaik. 

© exchange4media 2007 
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Source:
http://www.exchange4media.com/e4m/Radio/RadioNews.asp?section_id=7&news_id=26166&tag=20899&pict=3
 


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   Jaisakthivel 
  Chennai, India. 

     
   
   



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