[cr-india] brief on CRS in the India Radio Bulletin from May 19, page 2

[Chhavi Sachdev]

Out of the 114 applications
received from non-profit
organisations (NGOs) for
community radio station set ups,
only 18 have been cleared so
far, says P.R. Dasmunsi, Minister of
Information & Broadcasting (I&B)
in a written reply to a question in
Lok Sabha on April 22.
The number of community
radio stations in the country
now stands at 34. Of these,
eight stations are in Tamil Nadu,
four in Uttar Pradesh, five in Delhi
and three in Maharashtra and
Rajasthan. Andhra Pradesh,
Gujarat, Karnataka have two
stations each, while Bihar,
Kerala, Punjab, Chandigarh
A fraction of CR applications gets nods
Only 18 out of the 114 applications from NGOs have been
cleared for community radio station set ups, says Dasmunsi
a new platform for advertising, a
medium which is comparatively
cheaper and has a wider reach
to the masses,” he explains.
Mittal shares that the
station has also received an
encouraging response from
national players. “Being an
upcoming destination for retail
boom, more national players
are beginning to warm up to
the medium in the area and are
entering the market.”
In this fast moving society,
people are always on the move,
so it is necessary to change the
traditional way of advertisement,
adds Mittal. “Being a movable
device, radio has become a
new tool for advertisement. In
order to ensure this growth, new
innovation should be done and
radio should be made more
people friendly,” concludes
and Puducherry are home to
one community radio station
per state.
In his address to the Parliament,
Dasmunsi says the government
has taken steps to sensitise the
scheme by arranging a number
of consultations and workshops
at regional and national level
throughout the country, allowing
prospective organisations from
rural and backward areas to
participate.
The government has also
requested the Chief Secretaries of
all the States and Union Territories
to give sufficient publicity to the
scheme in the print, as well as
audio-visual media, he adds.

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