[cr-india] advertising rate of govt. programmes in CRS

[Arti Jaiman]

Sajan,
That's great info. How would CR stations get DAVP to consider them for broadcasting ads? Even at Rs 50 for 10 seconds (which would come to a measly Rs 300 for one minute), a regular run of DAVP ads would mean at least one stream of revenue for struggling CR stations.

The possibility of political ads on CR stations is scary. It will completely colour the content of the station, and give everything a political tone.

Arti

sajan venniyoor <venniyoor at gmail.com> wrote: Dear Alok,

As far as I know, there are no DAVP (MIB) advertising rates for CRS. 

There are no DAVP rates for most of the commercial FM channels, either. I understand that DAVP had fixed the rates for FM Phase-I channels, and extended the same to some of the new channels, but by and large they have been unable to get a fix on listenership figures for most of the channels in FM Phase-II. This will be a problem for CRS, too.
 
The DAVP rates given for some FM channels (2006-2007) are:

1. Radio City (Delhi, Mumbai, Bangalore & Lucknow) -     Rs. 300-750 for 10 seconds
2. Red FM (Delhi, Mumbai & Kolkata) -                           Rs. 300-450 ,,  ,,  ,,  ,,   ,,
 3. Suryan FM (Chennai, Coimbatore, Tirunelveli & Vishkhapatnam) - Rs. 225-900 ,, ,,
4. Radio Mirchi (Delhi, Mumbai, Chennai, Pune, Indore & Ahmedabad) - Rs. 250-1200 ,,
5. Go 92.5 FM (Mumbai) -                                             Rs. 100 ,,  ,,   ,,   ,,   ,,   ,,   
 
There's apparently a DAVP Empanelment Advisory Committee (EAC) for advertisement rates for radio channels, and I guess the CR Forum will need to take up this issue with EAC / DAVP. Considering that the lowest rate for an ad on the smallest of AIR stations (Group V) is Rs.80 for 10 seconds, we could try for something between Rs.50 and Rs.80 for a govt. advertisement on CRS. 
 
Or am I being too optimistic?

Sajan

On Fri, Nov 7, 2008 at 6:35 PM, alok singh <alokv2 at yahoo.co.in> wrote:
 


Dear Sajan
 We would be interested to know if IPRD ( MIB) has fixed any rate for advertising govt. programmes for CRS.. Will it be different from the rate provided for the commercial FM sations..This would help us in planning and cost analysing the running of CRS.
  Wishes
 alok





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Arti Jaiman
Project Manager: TRF Radio
arti at trfindia.org

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