[Reader-list] Google India targets Gujarat SMBs for online advertising campaign

Pawan Durani pawan.durani at gmail.com
Tue Mar 30 15:30:49 IST 2010

How the world is getting attracted to Gujarat ! Great Indian City !
Congratulations Mr Modi


Google India is eying small and medium businesses (SMBs) in Gujarat for its
online advertisement programme AdWords by the end of this year, the
company’s online sales head, Sridhar Seshadri, said.

“Gujarat with over 7,000 SMBs is the hub of entrepreneurship in the country
and has tremendous potential of online advertising,” Seshadri said while
announcing Google India’s new service called ‘JumpStart’ for the state.

Under this service Google will offer free expert support to SMBs to build an
online advertising campaign to attract new customers.

“This service was first tried out on a pilot basis in Chandigarh and, based
on the results, we are extending this initiative to empower more SMBs,”
Seshadri said.

Google India wants to reach out to 70-80% of the SMBs in Gujarat in the next
one year to get them to advertise online using AdWords, he said.

Seshadri said that for this, Google is planing a number of workshops with
the SMBs. “Google’s AdWords programme provides a cost-effective platform to
SMBs who can start advertising online with low budgets and grow as per their
business demands,” he said.

SMBs constitute 80% of business enterprises which often face advertising
challenges owing to the high costs involved, he said.

He also said that Google AdWords enables SMBs to target precisely, pay only
for results, and stay firmly in charge of costs.

According to him, there are about 15,000 enterprises which are currently
using AdWords for online advertising, of which about 20% are from Gujarat.

Seshadri said Google’s focus would be primarily on export units, those
providing financial services, and manufacturing and ancillary units.

About JumpStart, he said it will provide a quick and easy way to SMBs to get
their Google advertising campaign off to a successful start.

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