[cr-india] e-radio making waves

[Frederick Noronha]

http://www.businessstandard.com/common/storypage_c.php?leftnm=10&autono=274444

e-radio making waves
Kalpana Pathak / Mumbai February 13, 2007
Students at the Indian School of Business, Hyderabad, have found a new
way to stay connected on the campus -- through internet radio. The
radio is used only within the campus limits for communication,
entertainment and educational purpose.

"With the placement season ahead, the radio will be of good use for
the students to exchange information on varied areas, discuss issues
and keep everyone informed on the companies that come to the campus,"
says Bhuvana Ramalingam, director communication, ISB.

The total investment in setting up a radio station is around Rs 55,000
with a personal computer, a headphone and a speaker set.

The songs are streamed from the Internet using the local area network
(LAN) that has a bandwidth of 100 Mbps in the campus. It can be
accessed from any corner of the campus. The institute has given the
students a room which serves as a radio station.

In the west, internet radio is a well-known concept. But in India it
is still to catch up. For instance, Mundu Radio, an offering from
Geodesic, a provider of uniform IM (instant messaging) platform, is
targetting university students to provide them with an internet radio
platform on mobile handsets.

Says Anand Virani, associate VP, Geodesic, "Student community is our
target sector for Mundu radio. In a demographic analysis done by us,
we found that of the 1 lakh downloads, more than 40 per cent were from
India and 35 per cent users who registered were in the age group of 18
to 25 years."

There are more than 50K Radio Stations currently broadcasting over the
Internet. But to listen to Internet Radio, one is currently confined
to the desktop.

With inputs from Shivani Shinde

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