[cr-india] BIG 92.7FM makes waves in radio, utilizing WideOrbit

[sakthi vel]

BIG 92.7 FM, India's Biggest Private FM Network and a
subsidiary of Adlabs Films Ltd. has chosen WO Traffic
for Radio, WideOrbit's Sales, Traffic and Billing
software to be installed in each of its Radio
Stations.   

WideOrbit, the largest provider of Sales, Traffic and
Billing software solutions for the media industry in
North America and growing worldwide, is currently
implemented by more than 760 television stations,
radio stations, cable networks, movie theaters,
mobile, and digital displays.  WO Traffic, the
foundation for WO Traffic for Radio, is installed in
more stations and networks than any other available
advertising software system. 

 When installs are complete, BIG 92.7 FM will be in 45
cities and reach approximately 1,000 towns and 50,000
villages making the proposed network the largest ever
in India.  Radio has the highest and fastest growth in
India today and BIG 92.7FM is positioning to capture
the majority of the market share.  

 BIG FM recognizes WO Traffic for Radio as the premier
product that can meet their high standards and
accomplish their needs with their flagship BIG FM
stations and as they add future frequencies.    

         "We looked at solutions offered by companies
in both Europe and the US.  WideOrbit's system by far
made the most sense. Their one system provides us with
the information we need to continue to grow this
network and those we intend to add in the future.
Implementation and training have been smooth and
successful. We are pleased to have partnered with
WideOrbit," says Soumen Choudhury, Chief Technical
Officer, BIG 92.7 FM.

"The more homework a company does before choosing its
Sales, Traffic and Billing software, the more
WideOrbit is the product of choice.  That's one of
several reasons we have risen to become the largest
provider of advertising software in the US and the
value of choosing WideOrbit is becoming evident
worldwide as highly respected companies, such as BIG
FM, choose our product," states Eric Mathewson, CEO of
WideOrbit.

In addition to the quality of WO Traffic for Radio,
BIG FM was impressed with the fact that WideOrbit has
operated a customer support and quality assurance
office out of Chennai for the past 3 years. This
allows for WideOrbit customers in India to receive
immediate help with questions and receive the same
quality of service WideOrbit prides itself on in the
US .

 WideOrbit will be attending the FM Radio Expo at the
Bombay Exhibition Center in Mumbai from 7-9 June.  
Please visit us at booth E13

Sourced From: Sampark Public Relations Pvt Ltd



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